Andy Gladwin, Head of Global Mobile GTM, Cheetah Digital discusses how there’s a growing body of…
Category: Martech
PepsiCo martech leader unveils game-changing UK business strategies
To remain competitive in today’s signal-saturated world, marketers need to deliver relevant, personalised content throughout the…
Are UK businesses ready for the cookieless future?
Written by Amandine Servain, VP Global Demand Generation, Cheetah Digital As browsers, such as Google, cement…
From South East Asia to South Wales – Leadsopedia set to disrupt £100 Bn B2B data market
A Welsh entrepreneur has packed up his successful data business in the Philippines and is bringing…
Mapp updates its Insight-led Customer Experience Platform
Mapp Cloud now integrates with the leading B2C digital commerce platform (VTEX), expands into the “No-code”…
Mapp’s The State of Digital Marketing in the UK in 2022: ECommerce platforms are on track for growth, but companies are not leveraging first-party data
Brands with an e-commerce platform increased sales last year despite the pandemic Under a third are…
Mapp Closes 2021 with Record-Breaking Growth
New Customer Business Grows by 32%, Strong Subscription Revenue Growth International provider of insight-led customer experiences…
The Enduring Appeal of Email for Marketers
Written By Hayley Strang, Field Marketing Manager, UK & NE, Mapp Digital You have probably heard…