Abode, award-winning designer and distributor of class-leading kitchen sinks, multifunctional taps, bathroom products, and showering solutions support its network of kitchen and bathroom retailers with an exclusive collection of showroom displays and point of sale materials that help customers engage, evaluate, and buy.
Leanne Stansfield, Digital & Marketing Director at Abode says, “Due to the sheer variety of design options available, we believe that primary functional components in the home must be brought to life both physically and digitally, to not only encourage memorable customer experiences but also effective product discovery. As part of Abode’s continued commitment to supporting independent kitchen and bathroom retailers, we have expanded our showroom display and POS programme, providing partners with an even broader range of tools designed to improve product discovery, customer engagement, and sales conversion. Building on our existing showroom support programme, we continue to invest in new display concepts, sampling solutions, and digital marketing resources, ensuring our retailers have access to a growing suite of sales tools that reflect changing customer expectations.”
Unlike single-category specialists, Abode provide UK retailers with a complete product mix that spans boiling & filtered water taps, mixer taps, kitchen sinks, bathroom taps, basins, shower products, and coordinating accessories to create a single-brand product lineup that delivers ‘variety without compromise’.
Retail customers need to be able to cut through the noise, and so providing clarity in terms of your product offer through considered displays and promotional assets is essential when turning casual browsing into immediate sales. The Abode showroom display and POS collection is dedicated to all styles of kitchen and bathroom, offering UK retailers market superiority with a range of ‘bricks and clicks’ marketing tools.
Updated periodically, the Digital Brochure covers all options available, and these currently include:
KITCHEN
- POS stands: Branded single and two-tier black acrylic stands are specially designed to display up to five Abode kitchen mixers including standard and bridge style taps to pull-out and semi-professional taps, handsprays, and the company’s award-winning boiling & filtered water taps.
- Aerator case samples: Helping to transform ideas into a finished masterpiece, aerator samples are available in all Abode design finishes and presented in a stylish presentation case, so end users can ensure the best fit in their kitchen.
- Tap finishes display units: From chrome and brushed nickel to popular finishes in brass, gunmetal, and dark bronze, each display unit showcases the full range of tap colours and finishes available by Abode, along with blanking pieces to accommodate stock availability, and regional market preferences.
- Sink swatch samples: Take advantage of Abode’s PVD and Granite sink swatch samples, which are supplied in a protective presentation box with handy swatch booklet for customers to easily evaluate colours, textures, and material specifications.
- POS materials and showroom support: Create a strong visual theme and brand message with Abode branded marketing materials. Assets include branded signage, stickers, and strut cards on available products, warranty cards, promotional stationery, and drinkware, and even a dummy boiler system so customers can assess its size and space allowance when purchasing a boiling water tap.
BATHROOM
- Basin swatch samples: Spanning the full range of PVD and RemaStone basins, swatch samples in PVD black and brass, and RemaStone Pebble and Chalk are available in a tailor-made swatch booklet so retail customers can decide on the right product for their bathroom vanity area.
- Tap finish discs: Simply share the full range of bathroom tap finishes using Abode’s finish discs in chrome, matt black, brushed brass, matt white, antique brass, and gunmetal. Each swatch is predrilled too, making it easy to thread onto a display hook or rail system to maximise space in showrooms.
- Brassware: Levarto and Aquip brassware, alongside Uno showering solutions can be combined to create a full bathroom suite or wetroom display to inspire and engage your customers.
- POS materials and showroom support: Options include a range of product literature including A5 info cards on each brassware collection, promotional stickers for select models, and display only fixture and fittings that support installation of a concealed valve, showerhead or handshower, for example.
In addition to the company’s physical showroom displays and sampling tools, Abode provides retailers with a growing range of digital marketing assets designed to enhance the customer journey both in-store and online. These include branded rolling screen content for showroom displays, digital graphics and campaign assets, high-resolution product imagery, and social media content that helps retailers promote the latest Abode collections. “Together, these resources enable partners to create a consistent brand experience across every customer touchpoint, supporting product discovery, engagement, and sales conversion” adds Leanne.
The company also rewards its retailers for selling and displaying Abode products in their showroom with Accumulate, its exclusive retail loyalty programme. The rewards are quick to build with thousands of prizes ranging from travel and experience days, smart home accessories, and even food and drink.