Vivanti launches COSMART Suite, a cutting-edge AI portfolio to revolutionise pharmaceutical sales and marketing.
Pharma sales teams face immense challenges – building trust with healthcare practitioners (HCPs), confidently delivering complex medical messages, and adapting swiftly to ever-evolving marketing strategies. Meanwhile, managers often lack the insights needed to coach their teams effectively.
Such gaps can lead to missed sales and underperformance, a critical issue in a competitive industry.
Vivanti’s COSMART Suite offers a transformative solution. This advanced AI-powered framework creates a connected ecosystem for learning, collaboration, and performance enhancement tailored to the needs of pharmaceutical sales and marketing teams. Not just a training tool, COSMART offers solutions to bridge critical gaps and drive excellence across teams.
- AVA AI Trainer: Redefining Sales Training
- Immersive Simulations: This flagship simulation trainer for sales reps, enables them to practice real-world scenarios with virtual HCPs, sharpening their skills in a safe, dynamic environment.
- Seamless Collaboration: Marketing teams, sales managers and trainers can upload content, including product messaging, which reps can quickly absorb via engaging content featuring video avatars and interactive questions.
- Engaging Learning: Training becomes “edutainment” with learners engaging in quests, mini-games, and challenges that boost their knowledge retention and confidence.
- AVA AI Mentor: The Always-On Guide
AVA AI Mentor acts like a virtual assistant for sales reps, offering proactive, personalised support 24/7
- Proactive Support: Offers tailored learning content based on reps’ recent performance and their career stage.
- Instant Answers: Provides on-demand information, from product details to compliance queries, freeing up trainers to focus on strategy.
- Increased Productivity: Ensures reps feel supported, enhancing their efficiency and empowerment.
- AVA CoPilot: Empowering Managers with Insights
- AVA CoPilot provides detailed analytics: Evaluates how sales reps interact with HCPs to identify performance strengths, weaknesses, and emotional triggers.
- Actionable Feedback: Delivers customised improvement strategies to refine reps’ approaches.
- Data-Driven Coaching: Offers managers precise insights for targeted coaching, turning supervisors into effective mentors.
COSMART in Action
COSMART creates a seamless, interconnected cycle of improvement. For instance, during a new product launch, AVA AI Trainer helps sales reps absorb messaging quickly through bite-sized, interactive content. Post-call, AVA CoPilot analyses HCP interactions and provides actionable feedback. AVA Mentor then follows up with personalised resources to address specific challenges, completing a loop of continuous learning and performance enhancement.
A Framework for the Future
The importance of delivering excellence in sales and marketing in pharma is vital. The Roland Berger Global Pharma Study 2024 highlights that ‘Companies with effective performance programmes in sales and marketing achieve average EBITDA margins of 36% of sales, compared to just 23% for those falling behind. This highlights the pressing need for robust strategies.[i]
Equally important is the use of digital tools to accelerate performance. According to The Pharma Marketing Trends 2024 report while digital transformation and patient-centric marketing are gaining momentum, many marketing teams lack the expertise to fully harness these tools. Consequently, their ability to foster meaningful connections with patients and healthcare providers remains limited.[ii]
Addressing distinct needs
Discussing the potential impact of COSMART Marina Hickson, Managing Director of Vivanti, comments, “At Vivanti, we do not believe in one-size-fits-all solutions. With advanced AI engineering, COSMART Suite addresses the distinct needs of pharmaceutical sales, marketing, and training teams. AVA AI Trainer builds confidence. AVA Mentor provides support. AVA CoPilot delivers insights. Together, these tools create a seamless ecosystem that drives results.”
Pharma is a fast-paced industry, where success depends on adaptability, precision, and teamwork. With the COSMART Suite, Vivanti ensures that every rep, manager, and marketer have the tools to succeed – because in this field, excellence is not optional; it is essential.