PlatformAlt5™, a recently launched content agency founded by women, has introduced BriefBrain™, a cutting-edge application designed to help brands craft more effective briefs. This tool allows brands to translate their ideas into clear, concise instructions that guide and inspire creative teams, minimizing ambiguity and saving valuable time. By leveraging AI, the app simplifies the brief-writing process, ensuring clarity while leaving the creative execution to human ingenuity.
BriefBrain™ also offers features like industry trend tracking (complete with clickable links) and summaries of competitor activities. Additionally, users can upload or develop customer avatars and apply brand archetypes to maintain the appropriate tone of voice for their projects.
The application can be used with or without AI assistance while user data is kept private and confidential and isn’t used to train the base models. BriefBrain™ also has guardrails to ensure it delivers unbiased, non-copyrighted content and avoids hallucinations (where AI presents misleading information as fact). The tech is powered by AWS which uses renewable energy sources.
PlatformAl5™ founder Sarah Hedges explains:
“BriefBrain™ isn’t using technology or AI to replace jobs, it’s there to empower people to realise their creative potential. You can’t replace human creativity with technology, but you can use it to aid and support the creative process. BriefBrain™ is not an AI solution – it’s a solution that includes AI. We lead by example, supporting creators and building long-term partnerships while using cutting-edge technology ethically.”
BriefBrain™ will be available to PlatformAlt5™ clients, and the agency is inviting applications from brands who want to try it out between January and March 2025. Visit www.BriefBrain.App to sign up by December 16th 2024. Successful applicants will be notified by January 6th 2025.
How does BriefBrain work?
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Sign in using an e-mail address or register with two-factor authentication.
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Select a brief template comprising four sections – About You, Your Customers, Your Brief and Mandatories.
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Answer the questions in each section
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BriefBrain™ automatically aggregates your industry trends. Articles are shared with their source and as clickable links.
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Choose one of 12 brand archetypes to ensure the correct tone of voice.
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Upload or choose a customer avatar inspired by spirit animals.
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Input competitors so BriefBrain™ can provide a review of what they’re up to.
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Tell BriefBrain™ the problem you’re trying to solve.
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Tell BriefBrain™ the most important benefit for your customer.
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Option to upload or create a mood board.
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Brief is aligned with business goals, objectives and metrics using automation.
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The brief is generated and downloaded.
The app uses Retrieval Augmented Generation (RAG) to fetch data from PlatformAlt5’s own knowledge base (which includes fact-checked articles, thought leadership pieces, etc) and other sources. A foundation model synthesises the data and shares it with the Large Language Model (LLM) to give the best available, up-to-date response.
How does BriefBrain™ maintain data confidentiality?
Built using AWS technology, BriefBrain™ retrieves data from the PlatformAlt5™ knowledge base and has access to multiple high-performing foundation models privately and securely without training. The app uses AI models integrated into AWS Bedrock, which allows BriefBrain to access a private copy of the model that is not shared with providers or used to improve base models. PlatformAlt5™ has set up a virtual private cloud (VPC) to utilise AWS Private Link to connect securely to Amazon Bedrock without exposure to internet traffic. It’s a secure setup that streamlines network management and improves performance.
What else does BriefBrain™ offer?
BriefBrain aligns your brief with your business goals so that marketing packs a punch.
It also:
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Encourages users to do the overnight test – leave it, rest and come back to the masterpiece after a good night’s sleep
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Features a simple metrics dashboard to track and measure success
Sarah Hedges says: “We get to choose how we use technology and at PlatformAlt5™, our mission is to support ambitious brands and people from different walks of life and cultures to realise their creative potential. BriefBrain empowers people to be more creative and adds real value while addressing processes and inefficiencies.
“Briefs are the launchpad for great campaigns. When you get a brief wrong or it isn’t clear, the results will be disappointing.”
Naman Gupta, Co-founder and CEO of Cloud202 says: “As the technology delivery partner for PlatformAlt5, Cloud202 brings deep expertise in Generative AI to elevate BriefBrain as the go-to platform for creative empowerment. We’re delighted to support ethically driven startups on their AI journeys to unlock business solutions in the digital landscape.”
Duncan Dick, Music and Culture Director of PlatformAlt5 says “At a time when many in the marketing industry fear that AI could be used to take away their craft, creativity and even their jobs, this is a use of AI that helps to unlock the potential for closer collaboration on a human level.”
You can see the user experience here.
About PlatformAlt5™
PlatformAlt5™ is a scalable content creation agency founded in 2024 by Sarah Hedges. Talented in-house teams collaborate via cloud technology to create unique content that cuts through the noise and is supported by good technology.
Generative AI specialists Cloud202 sticks to strict ethical guidelines ensuring fairness, transparency and accountability. The team prioritises data privacy, security and unbiased algorithms.
