AI firm with plans to cut working week to 3 days launches – challenging Musk’s view on UK jobs (NEWS)

Tomoro, an AI firm with ambitions to cut the business working week to just three days within the next five years, has launched in the UK, led by Scottish AI entrepreneur and Accenture-owned Mudano co-founder, Ed Broussard.

Headquartered in London, with a presence in Edinburgh and Manchester, Tomoro is on a mission to accelerate workplace efficiency by up to eight times the current rate using customised autonomous agents – reducing the number of hours worked by human employees by approximately 40% by 2029.

Rather than replace people’s jobs, however, the company will create, implement and manage AI solutions for large corporations that enhance roles already occupied by people, so that commercial output is maximised far beyond what’s currently possible with humans alone – unleashing a new era of productivity for large firms. Tomoro is working in alliance with OpenAI, the company behind ChatGPT and DALL·E.

“We need to stop thinking about AI as a like for like job replacement – its value extends far beyond that. We want to show businesses how they can turn generative AI into market-leading competitive advantage and enhance the capabilities of their current workforce so that we can collectively achieve more than we’ve ever previously imagined.” says co-founder, Ed Broussard.

“We’re not talking about simple automation or the removal of repetitive tasks. Tomoro will be integrating synthetic employees into businesses alongside real people that have the ability to reason, grow, increase their knowledge, adapt their tone and problem solve. This is a huge departure from what’s currently on the market.”

Research from HSBC in 2023 shows that nearly a third of UK businesses want to use artificial intelligence and automation to bolster their workforce. But large organisations particularly, still lack the competencies, capacity or skill sets to upscale AI internally, with data from IBM reporting that 20% of companies don’t have the right tools to find and use their data.

“AI is as big a societal shift as the invention of farming.” added Broussard. “Imagine telling a hunter-gatherer that in the future there would be an abundance of food, and it would take no effort to eat. That’s what AI will do for productivity in the workplace.”

“Big businesses know they need to change, but they are just not built to move fast enough or reinvent how they operate, which means they’re not capitalising on the opportunity in front of them. For the first time in modern history, the risk of reinvention is less than even an aggressive growth strategy. We want to meet this challenge head-on, so that companies can start using AI in tandem with their human employees to deliver demonstrable value.”

Broussard will be joined by a world class R&D team, leaders in behavioural science and experts with global experience in delivering applied AI solutions for tier-one financial services, telecommunications and professional services firms. These will remain key areas of growth for Tomoro, alongside the manufacturing, industrial, utilities and infrastructure sectors.

The company already counts premium finance firm PremFina as a client. PremFina CTO, Tony Livesey said of the launch: “We continue to integrate AI into our business to provide outstanding services for our customers, but we need someone with hands-on expertise and knowledge to drive us to the next level. Tomoro is truly at the coalface of innovation, so we knew they were the right choice for us. We have complete faith in their abilities and look forward to working together.”

To find out more about Tomoro please visit

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