At IBC 2023 Pebble and Virtual AI will be showcasing FAST solutions based on Pebble’s Automation 2.0 product and Op2mise from Virtual AI.
Pebble and Virtual AI have partnered to address the growing FAST market, the two companies are combining market leading playout solutions with advanced traffic and planning capabilities to bring new levels of functionality for FAST services.
Neil Maycock, Pebble CCO, explains “There is a lot of press about FAST and some high-profile deployments, but the majority have been simple channels to test consumer demand and assess the commercial opportunities. It’s clear that there is the need for increasing sophistication with FAST services, even including capabilities such as live. Given Pebble’s strong heritage in Playout and the strength of our solutions we are delighted to partner with Virtual AI to address these more demanding applications.”
“Op2mise is proud to offer a top-tier scheduling product tailored specifically for the fast-growing FAST sector,” says Simon Osman, Commercial Director Virtual AI, “As viewers and platforms increasingly seek a broadcast quality experience, our solution stands out. Op2mise creates value for TV Schedulers & Media Buyers by leveraging the power of automation, data analytics and optimisation. We are excited to showcase our commitment to delivering excellence in detail.”
Pebble and Virtual AI will be at IBC, booth# 8.B75, where they will be demonstrating the capabilities of Pebble Playout and the Op2mise solution, supported by experts from both companies to discuss any FAST requirements.