Comprised of 10,000 people across 120 offices globally and led by Global CEO Nick Lawson, EssenceMediacom combines Essence’s performance, data, analytics and creative technology DNA with MediaCom’s scaled multichannel audience planning and strategic media expertise.
Creating the new brand platform, Code – part of EssenceMediacom Manchester – led on developing the digital brand and user experience design, then applied a cloud-based software as a service approach (SaaS), including Contentful as a content as a service provider (CaaS).
Iain Hardie, Digital Associate Director at EssenceMediacom, commented on the launch: “The official launch of EssenceMediacom has been nine months in the making, and we’re thrilled to see our new platform and brand a reality. Code has been vital in defining and launching a proposition that sets us apart in the market, simplifies our content management processes, and delivers a scalable, secure platform ready for tomorrow’s needs.
“From the initial discovery and research, design phase through to developing a unique software solution. Code have created a product that is dynamic, accessible, performant and showcases our mission of creating marketing breakthroughs for brands.”
Gemma Handley, Managing Director at Code, said: “We can feel the pressure when working for our client partners to tight deadlines with multiple stakeholders, but when that client is part of the same company, the pressure is really on to do a good job! The team here at Code and within EssenceMediacom have shown true collaboration, and empathy really does contribute to delivering a great product and having a good time along the way.”