Wunder to drive a revolution in social and giving
Wunder launches today on crowdfunding platform, Seedrs, to the highest ever pre-launch valuation at £25 million. The UK start-up aims to revolutionise the way in which we use social, with the launch of the first fully verified social platform for collective giving.
Wunder launches with huge ambitions to harness the power of social as a force for good. The app is the first social media platform to launch out of the UK that champions giving and making a difference. It will highlight amazing projects, charities and causes around the world, as well as the individuals and the brands that are helping people and our planet.
The app will enable charities and partner brands to showcase campaigns to a receptive, engaged audience of Gen Z and early Millennial users. For these partner businesses, Wunder will deliver key behavioural insights to ensure optimal campaign progress and outcomes. For users, it will drive discovery of incredible global eco, social and purpose-driven projects and the opportunity to be part of a positive likeminded community.
Wunder Founder and CEO, Jay Boisvert, said “Wunder launches with a laser-focus on harnessing the power of social as a force for good. Our aim is to reboot social, around positivity and inclusivity, and to unite conscious communities around incredible global causes – making it easier than ever to support them – all in an immersive and fun environment”.
Good News for Social and Giving
Consumers have increasingly high expectations of the way they expect brands to behave. It’s never been more important for businesses to act responsibly for societal and ecological good. Today, purpose-driven consumers align with brands that demonstrate genuine commitment to making a difference. More than ever, ‘authenticity’ is measured in the tangible positive impact they have on the causes they support.
However, many charities lack the essential funds and technology to connect seamlessly with their online audiences and communicate positive outcomes to donors. Often, the public remains unaware of how and where their contributions have made a difference. As a result, the sense of disconnect amongst this audience is now growing.
This is particularly true of Gen Z consumers who have grown up as ‘digital natives’ and favour platforms where they can make impact, voice opinion and be heard. There is also a tangible move towards more real and relatable content, as social goes ‘back-to-basics’.
Wunder will address this shift in consumer expectations and help to innovate social media and the giving sector in three core ways:
- A fully verified and safe community – for the first time, in a move specifically designed to counter the negative impact of extreme bullying, trolling and racism issues that are rife across social today and set to be addressed by the imminent UK Internet Use parliamentary bill; all Wunder users will be fully verified, with the requirement to register a legitimate form of ID to be able to fully use its features. Thanks to this rigorous user verification, Wunder will deliver optimal safety and a place where people can truly be themselves.
- A positive and fun slant – All projects, charities, causes and organic user content featured on Wunder will have a positive ‘good news’ slant, and will highlight user participation and progress as well as successful project outcomes. In this way, Wunder will provide an uplifting social space that will empower users and encourage interaction.
- 50% of all advertising revenue is shared with users – Further, Wunder will incentivise user activity by rewarding them with ‘Wunder coins’, which will be funded by 50% of the advertising revenue. Users can gift the in-app currency (with real world value) to the causes and projects that they care about. They can buy coins or earn them by interacting with advertisers’ branded content.
In this way, Wunder supports deeper user involvement in the giving process by enabling them to play an integral role in campaign development and outcomes and by providing total visibility of the Wunder community’s efforts and success. By rewarding users for championing the causes that they care about, Wunder will breathe new life into giving and make it more inclusive, more rewarding and more fun for all.
Scott Manson, CMO, Wunder, said: “Wunder is a genuinely ground-breaking social media proposition that will break down the barriers to giving and reboot ‘purpose’ and ‘charity’ around values of fun, community and inspiration.”
He continued, “Our powerful, engaged community will deliver compelling and tangible outcomes for brand partners and charities, and enable them to connect with a receptive audience in positive, demonstrable and meaningful ways.”
Nick Ede, Charity Campaigner and Brand Consultant, said: “Wunder is great news for charities and partner brands. For the first time, young people who spend the majority of their time on social media will also have instant access to an empowered community who love to get involved in local and global causes. Their activity on the platform will provide fast feedback on campaign content for the brands and charities involved.
He continued, “This will be a game changer for charitable campaigning, enabling brands to measure, adjust and realise the full potential of outreach activities, rapidly.”
Wunder launches on Seedrs for eight weeks on 2nd June, 2022, with the aim of raising £1 million in funding. Seedrs’ investment capital will be used to power rapid growth at Wunder throughout 2022/23, with continued R&D around its proprietary technology platform, accelerating its user acquisition strategy and rapid expansion of its Brand and Charity Partner team at its London head office and key global territories.
Wunder Beta Launch
Wunder is inviting UK investors to participate in shaping the first iteration of the platform in its Beta launch in early May. Please email [email protected] for more information.