With Apple announcing that they are shuffling away from the iPod, the team at CMC Markets decided to gather data from fluctuations in Apple stock prices over the years that were in line with major product announcements and company changes to see how they compare.
Table 1: Top Apple Stock Shifts
| Date | Apple Announcement | Stock Movement |
| 10/05/2022 | iPod Discontinued | 8.20% Decrease in stock in 2 days |
| 24/09/2021 | iPhone 13 Release | 10.32% increase in 2 months |
| 03/11/2017 | iPhone X Release | 9.48% increase after Announcement |
| 19/09/2014 | iPhone 6 & Apple Watch Launch | 5.1% Decline in a month |
| 03/04/2010 | iPad Launch | 13.7% Rise within a month |
| 29/06/2007 | iPhone Launch | 1.2% Increase and 16% Rise in Next month |
| 23/01/2001 | iPod Release | 5.6% Decrease Next Day |
| 15/08/1998 | iMac G3 Launch | 2.78% Rise on Next Day Market Open |
Note: Past performance is not a reliable indicator of future results.
The data above shows that the iPod has had a history of negatively affecting Apple’s stock price. In 2001, the iPod’s release led to a 5.6% decrease the next day, which, in hindsight, comes as a slight surprise given how revolutionary the device turned out to be.
The recent announcement of the iPod being discontinued could also have been a key factor in the company’s 8.20% decrease in stock price in the 48 hours after the news broke. However, it should be noted that supply chain issues currently being faced by Apple and other companies worldwide may also have their share of responsibility in the stock price decrease.
The iPod wasn’t the only product release or announcement that damaged Apple’s share prices.
In 2014, the launch of the iPhone 6 and the Apple Watch was slightly marred by controversies such as “bendgate” and iOS bugs. Users’ frustrations were only heightened by the fact they couldn’t remove Bono from their phone too. These events led to a 5.1% share price decline within a month.
On the other hand, some announcements and product releases have led to Apple’s stock price to soar.
Last year, the release of the much-anticipated iPhone 13 was followed by a 10.32% increase in stock price, with improvements to battery life and camera quality proving to be a big hit with users. The launch of the iPad back in 2010 also proved to be a strong move for the company as their stock price climbed by nearly 14% within a month. That said, it should be noted that past performance is not a reliable indicator of future performance.
