Arrow Electronics today announced it has signed an exclusive agreement with Oaka Studio, a Microsoft-focused partner advisory and go-to-market consultancy, designed to strengthen support for Microsoft channel partners across the UK.
Under the agreement, Oaka Studio will work with Arrow to provide targeted advisory, enablement and go-to-market support to channel partners looking to accelerate their Microsoft practices. The engagement combines Arrow’s distribution capabilities and ecosystem reach with Oaka Studio’s specialist expertise in Microsoft alliances, marketplace, co-sell readiness and channel partner growth strategy.
The focus will be to help channel partners navigate Microsoft’s evolving partner landscape, improve alignment with Microsoft priorities, and unlock stronger commercial outcomes through structured governance, clearer positioning and more effective engagement models.
Oliver Harvey-Jones, director of cloud UK&I at Arrow’s enterprise computing solutions business, said, “Oaka Studio brings deep Microsoft partner expertise and a strong understanding of the challenges channel partners are facing today. This agreement strengthens the support we can offer resellers and MSPs as they look to mature their Microsoft practices and capitalise on new opportunities.”
Lucy Bourne, director at Oaka Studio, said, “We’re really pleased to formalise this collaboration with Arrow. Arrow plays a critical role in the Microsoft ecosystem, and this agreement allows us to extend practical, hands-on support to channel partners who want to grow with clarity and intent. Our focus is firmly on helping channel partners turn Microsoft opportunity into measurable outcomes.”
The agreement is effective immediately, with joint activity planned to support channel partners across strategy, enablement and go-to-market execution throughout 2026.
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About Arrow Electronics
Arrow Electronics (NYSE:ARW) sources and engineers technology solutions for thousands of leading manufacturers and service providers. With 2025 sales of $31 billion, Arrow’s portfolio enables technology across major industries and markets. Learn more at arrow.com.