UK hotel technology provider recognised for delivering results across the entire guest journey
Leading hotel booking and guest journey technology provider, Profitroom, has been awarded four Silver prizes at the HotelTechAwards 2026, the hospitality industry’s data-driven global technology awards.
This makes Profitroom the only hotel technology provider worldwide to be recognised across the entire guest journey – from attracting guests online, converting bookings, through to building lasting relationships and loyalty.
Profitroom secured Silver awards in:
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Digital Marketing Agency
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Website Design
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Booking Engine
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Hotel CRM & Automation
The HotelTechAwards, organised by Hotel Tech Report, are determined entirely by verified reviews from hotel owners and operators. More than 3,000 companies were evaluated this year, making the awards one of the most respected and independent benchmarks in hotel technology.
Patryk Luzscz, UK Regional Director at Profitroom, said: “This recognition is about helping hotels tackle the challenges they face every day.
“Disconnected systems, rising acquisition costs, and limited staff time put pressure on hotel operations. Being recognised across four categories shows that our integrated platform genuinely supports hoteliers at every stage of the guest journey.”
Profitroom thanked its hotel partners for their feedback, which has shaped the platform and helped deliver meaningful, measurable results.
For more information on Profitroom, visit www.profitroom.com
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About Profitroom:
Profitroom is an award-winning booking engine for hotels and resorts that offers everything hoteliers need to maximise overall booking potential.
The customisable booking solution provides a seamless user experience for hotel website visitors and converts more guests with unique and advanced features such as package selling and personalised quoting.
With industry-leading techniques, Profitroom’s 360° direct booking strategy drives repeat bookings, decreases cart abandonment rates and builds brand loyalty. The customer success team works hand-in-hand with hotel teams at every point to guide new users through technology, insights to the latest industry data and recommend new opportunities.