- Clothing, home decor, kitchenware, and beauty are among the most popular categories for British shoppers on Temu in 2023.
- In 2023, young British Temu users searched most for phone accessories, beauty products, and apparel.
With the start of the winter and the holiday season, Temu, a popular online e-commerce platform known for its affordable pricing, has revealed what British people have been shopping for most in 2023. Clothing, home decor, lifestyle hacks, and beauty turned out to be among the most popular categories, while Christmas-related items were high on the search terms for consumers.
European consumers are looking to spend less on holidays this year, in particular, cutting down on presents for others (39%) and treating themselves (37%), according to the latest research. Furthermore, shoppers have indicated that they will cut spending on clothing and home decor.
The shopping trends from Temu show how consumers are seeking to stretch their budgets by going to the e-commerce platform for both daily necessities as well as discretionary purchases due to its affordable pricing. British shoppers are also looking for unique and personalized gifts to make this winter season extra special while keeping spending low.
“When shopping, our consumers look for two things: uniqueness and value. People strive to buy things that reflect their individuality while also not affecting their budget”, comments Temu spokesperson.
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