InsideTracker, a company known for its personalised health and biomarker insights, has launched a new AI‑powered platform designed to help wellness brands offer tailored health guidance to their customers at scale.
The new system, called Terra, is aimed at businesses such as gyms, wellness apps, sports organisations and health‑focused brands that want to provide science‑backed, personalised recommendations without building complex technology themselves.
Why This Matters for Families and Everyday Wellness
Wellness services have become a major part of how many people look after their health, often long before they see a doctor. InsideTracker says consumers now expect the same level of scientific credibility from wellness brands as they do from traditional healthcare.
The launch follows a large peer‑reviewed study published in PLOS, which tracked more than 20,000 InsideTracker users over four years and found sustained improvements in key health biomarkers. The company says this evidence gives wellness brands the reassurance they need to offer personalised health guidance responsibly.
How the New AI Platform Works
Terra uses a hybrid “neurosymbolic” AI system that blends deep‑learning pattern recognition with rule‑based scientific logic. This means the platform can analyse complex biological data and turn it into clear, personalised recommendations.
The system can work with a wide range of data sources, including:
- Blood test results
- Wearable devices such as Apple Health, Oura, Fitbit and Garmin
- Physiological data
- DNA insights
- Partner‑provided customer information
This flexibility allows wellness brands to integrate personalised health guidance into their own apps, programmes or services.
A Growing Market for Personalised Health
InsideTracker says wellness companies are increasingly becoming the “front door” to healthcare, with millions of people turning to fitness studios, wellness apps and digital health tools for support. As expectations rise, brands are under pressure to provide advice that is both personalised and scientifically sound.
The company believes Terra will help businesses meet that demand quickly, without needing their own scientific teams or large datasets.
About InsideTracker
InsideTracker is a health‑intelligence company that works with both consumers and wellness businesses. Its technology is built on more than a decade of clinical research and experience in personalised health. The new Terra platform is designed to help partners deliver evidence‑based guidance across lifestyle, behaviour and biology.
More information is available through InsideTracker’s enterprise hub.