As conversations around alcohol, mental health and sustainable wellbeing continue beyond Dry January, Claritee – the UK’s first alcohol-free corporate events company – has announced early access to Claritee Circle, a new digital wellbeing platform
launching first across the North of England before rolling out nationwide.
With many people reassessing their relationship with alcohol, work-life balance and burnout at the start of the year, Claritee Circle has been created to support more intentional, long-term approaches to wellbeing – for individuals, employers and wellbeing providers alike.
The launch builds on Claritee’s established work in the alcohol-free and wellbeing space, including its ongoing collaboration with Alcohol Change UK and Dry January, supporting more inclusive, health-led approaches to socialising and workplace culture.
Claritee Circle, which will be free for individuals to join, marks the next phase of the company’s evolution, expanding from premium alcohol-free events into a year-round digital platform. The platform brings together verified communities, events, coaches, courses and wellbeing services in one trusted space, designed to make credible support easier to discover and access.
Since launching, Claritee has become known for challenging alcohol-centric corporate and social norms, replacing them with experiences focused on genuine connection, mental health and inclusion. Its alcohol-free events have attracted celebrity and high-profile guests, including former world champion boxer Kell Brook, television personality Callum Best, reality TV star and entrepreneur Ferne McCann, and wellness advocate Lorrie Haines, reflecting a broader cultural shift towards values-led, alcohol-free experiences.
Through its events and partnerships, Claritee has worked with charities including NACOA, alongside practitioners, wellness brands and grassroots community groups delivering vital work across mental health, recovery and wellbeing. Many of these organisations remain difficult to discover or operate in isolation. Claritee Circle has been created to address this gap by providing a curated, central platform where trusted support can be easily accessed.
The platform is structured around six core wellbeing areas: communities and support networks; mindset and personal growth; recovery and resilience; fitness and coaching; lifestyle and wellbeing experiences; and alcohol-free and wellbeing-focused events. By verifying organisations featured on the platform, Claritee Circle aims to reduce overwhelm and help users find appropriate support for burnout prevention, performance and recovery.
Developed with employers in mind, Claritee Circle particularly supports HR leaders, founders and SMEs seeking more sustainable approaches to employee wellbeing, offering access to trusted partners beyond one-off initiatives or reactive programmes.
As part of the early access phase, Claritee is inviting wellbeing and mental health organisations based in the North of England to join as founding members ahead of the national launch. Founding members will gain early visibility, access to an engaged audience, and opportunities to collaborate with corporates and peers aligned around long-term wellbeing.
Alex Clapp, Founder of Claritee, said: “Claritee started by changing how people come together at work – showing that alcohol doesn’t have to sit at the centre of connection. Over time, we met so many brilliant people and organisations doing important work for mental health and wellbeing, but often without a clear place to be seen or found. Claritee Circle is about bringing that together.
We’re starting in the North because that’s where our journey began, and we want to build this alongside the people already creating impact. This isn’t about being perfect or short-term fixes – it’s about making it easier for people and businesses to look after themselves and each other all year round.”
Early priority access to Claritee Circle is now open for individuals and organisations based in the North of England, ahead of a UK-wide rollout planned for 2026.